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Ello - The New Social Networking Trend

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There is a new social networking site emerging and making noise in the social media right now, and it is simply called "Ello" not sure what is the story behind the simple name, they called their site as anti-social networking of  this generation. Intriguingly they have successfully get the attention they want to the public, having 30,000+ signing member every hour. Ello is still in the beta version for testing and limiting the amount of users to register in their website. It seems that they are challenging (not allegedly) the leading social networking site of this generation "Facebook". To think a crazy idea to revolutionized the facebook is a very brave act to do. Here's the link to Ello -  Ello Website In the very first impression of the website, it has a minimalistic design with a black and white color schemes. The first thing that I realized upon reading the content of the website is like they are convincing people to migrate to Ello due to imbal